Bill White Restaurants - Park City, Utah
Overview:
While working as a Marketing Coordinator and Graphic Designer for Bill White Restaurants, I was the sole designer, marketing specialist and photographer entrusted with the task of creating and maintaining the social media presence for each individual restaurant of Bill White’s 8 restaurants in Park City, Utah. This involved carefully crafting and curating captivating visual content that depicted the unique culinary experiences and ambiance of each establishment. Utilizing my expertise in photography, I captured the essence of the dishes, captured the vibrant atmosphere, and showcased the intricate details in order to entice and engage the audience. With a keen eye for composition and storytelling, I carefully selected and edited the photographs, ensuring they accurately represented the brand's identity and resonated with the desired target audience. Through strategic planning and execution, I successfully contributed to enhancing the online visibility, created partnership promotions and reputation of Bill White Restaurants, triggering increased customer engagement and driving business growth through social media channels.
Goals:
This project aimed to modernize eight restaurants by establishing a strong social media presence. Our main challenges were raising awareness among loyal customers and attracting new ones. With creative strategies and dedication, we successfully bridged the gap between tradition and the digital age, ensuring these restaurants thrive in today's ever-changing culinary landscape.
